ABM can seem bewildering when you’re looking to get started. It’s true there are many different moving parts to consider and setting up can take some time and effort. However, I believe that the potential benefits and ROI are worth it! Certainly, Sirius Decisions say that businesses with aligned sales and marketing achieved 24% faster 3 year revenue growth and 27% faster profit growth. And ITSMA say that 84% of businesses they surveyed told them that ABM delivers higher ROI than other types of marketing.
I’ve created a tool with help from some of the best people in the business and C-view Technologies which will help you quickly and easily get a steer on where you are in terms of being ready for ABM. It’s based on a 7 step model I’ve created that looks at everything from being ready as an organisation, through to targeting accounts, getting insight, managing data and building campaigns.
In just a few minutes it will show you how you’re performing in each area, what’s already in place and where you might need to put more focus. You get a full and detailed report which is personal to you and which will not be shared with anyone else. It just takes 5 minutes. You can access the report here and get started on your ABM journey!
During my time as VP Partner Marketing, Worldwide at Sage, I pioneered an ABM program that was rolled out globally. This was a huge, on the job learning process for me and my team, but one that gave me huge insight and experience in the types of problems you’re likely to run into when getting ABM off the ground. Because I work independently, and am not tied to an agency, I’m not reliant on selling you a range of services. This enables me to give you a clear, unbiased route to making ABM a success in your business, coming from an understanding of your business strategy and objectives. If you’re looking to create a direct ABM program, designed to increase your business with your most valuable customers, I can help. If you’d like to create a joint go to market approach with some of your best partners, this is also something I specialise in, driven through my deep experience in the channel. Many channel and technology businesses have key partners and joint ABM solutions can work really well as they often offer a more rounded solution for the customer, which helps to increase stickiness, build stronger relationships and ultimately, more revenue for you both.
I’ve been where you are, so let me help you create a program that can drive success for your business.