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She/her is about marketing which is more human. Telling stories that inspire, enliven and invigorate. Working together to excite, engage and connect.
The Shed, 2 King George Avenue, Bedford
(+44) (0) 7976 645 756
gemma@sheher.co.uk
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ABM Tag

You know you should be doing ABM, right?

ABM is well past the buzzword stage now. Everyone knows it means Account Based Marketing. Adoption is underway and growing fast. TOPO (2019) says companies expect to spend over 40% more on ABM in 2020. But are you starting to feel a bit uneasy that despite all the hype you still don’t have a solid ABM...